The CadDo Category Management Solution

Managing Multiple Data Sources

With the number of SKUs increasing all the time, managing them by category is undoubtedly logical. Yet it can also be problematic, as this category management approach involves multiple sources of data that don’t connect, or even show the correlation between actions and results. Most businesses therefore struggle to support category managers with the right data at the right time. That’s why the CadDo Category Management solution is designed to offer a complete and accurate view of performance by category, including all of the trends and financials that category managers need to inform their day-to-day decision making.

Product Mix on screen

Categorising Insights from Multiple Sources

Having multiple data sources that don’t connect with one another or show the cause and effect of actions is one of the greatest issues for category managers. The CadDo platform overcomes this issue by collecting and then connecting data from any number of data sources and systems, covering categories, customers, channels, the different types of spend and more besides. This delivers:

  • Connected data that correlates to actions taken
    Everything is curated and connected, to create a single integrated view of each category, and the products within.
  • Metrics that measure up
    CadDo’s Category Management solution calculates metrics from discrete data sets and makes the resulting insights available in an easy-to-use format that helps inform business decisions.
  • Categorically better decision-making
    The connected data from CadDo feeds into your category management cycles, enabling commercial, sales and marketing teams to make data-driven decisions, augmented by:
    • Predictive and trend analysis
    • Modelling and simulation tools
    • Scenario modelling
    • Lifetime-value analysis
  • Understandable, Actionable Reporting
    The reports and metrics CadDo’s Category Management solution provides are presented in a clear, easy to understand format. This makes them not only a single source of truth for your organisation, but also a source that provides customised reporting by teams, to enable actionable insights at a category level.
Decision support at the category level demands more than just analytics. CadDo’s platform is augmented by specialist services to optimise your team’s Category Management decision-making.
Profitability Dashboard on screen
Manual table data on screen