The CadDo eCommerce Insights Solution

Bringing clarity to eCommerce decision-making

Selling through eCommerce channels is now key to many businesses, and the sector is forecast to maintain its rapid growth for many years to come. Yet while channel growth is always welcome, the nature of eCommerce through resellers puts an unhelpful distance between you and consumers. Just as importantly, it leaves you in the dark about the financial position of resellers when you need to have commercial discussions. CadDo’s eCommerce Insights solution enables you to bring together and make sense of all the available data, allowing you to engage with eCommerce partners on a level playing field as well as to accurately correlate your actions with their results.

Profitability dashboard on screen
Ecommerce graphs on paper

Enabling Understanding in eCommerce

Dealing with resellers doesn’t simply separate you from end users, it means that you are often dealing with disparate and incomplete data sources. The CadDo platform enables a rules-based approach to be developed, which connects and makes sense of the available data. This provides management teams with a holistic view to inform their decision-making:

  • Data that connects and correlates
    Regardless of data source, everything is connected to create a single, integrated view of each customer and category.
  • Metrics that make sense
    The CadDo eCommerce Insights solution has the power to calculate metrics and indicative partner P&Ls from discrete data sets, making the resulting insights available in an easy-to-use format that helps inform investment decisions and market activity.
  • Making decisions data-driven
    The connected and collated data feeds partner management and commercial cycles, enabling finance and commercial teams to make better decisions, driven by the facts, and augmented with:
    • Predictive analysis
    • Modelling and simulation tools
    • Scenario modelling
    • Lifetime-value analysis
  • Making Information Accessible
    Insights are only actionable when people understand them. So CadDo eCommerce Insights reports are easy on the eye and easy to absorb. This makes them a single source of truth for your organisation that provides customised reporting by teams.
Decision support for eCommerce channels is about more than just analytics. CadDo’s platform is augmented by specialist services to empower your team to make data-driven decisions.
Product Mix on screen
How to get started